January 2021
Are you sticking to your new year's resolution?
No? Don’t worry! We got you covered. Sticking to your resolution is a tough row to hoe because it requires behaviour changes, which isn’t as easy as changing dates. Colin Strong (Frontline BeSci) explains how to design your behaviour change journey.
Don't underestimate the power of a social norm!
Keeping in mind the words of Aristotle, “Man is by nature a social animal”, our tendency to adhere to the social norm is powerful, especially when society comprises of people like ourselves. Catherine Bouckley (Cowry Consulting) explains the power of this underestimated tool using examples and scenarios where it works and where it doesn't and much more!
What if we used behavioural science to power algorithms?
Let’s talk about non-human biases and if Behavioural Science helps tackle these. Several cases highlight algorithm bias against the most vulnerable sections of the population. Our distrust can also arise from the fact that algorithms are “a black box” and we are overconfident that we can do better. Nurit Nobel (Impactually) makes us ponder over this question of ‘What if?’.
Do you exhibit a say-do gap when it comes to your data privacy?
Are you lured in by the instant gratification of accessing apps/services? Did you know that when exposed to four-star ratings, Indians are more likely to share personal information online? Learn more about Behavioural Experiments in Data Privacy conducted by IntAct (Data Privacy: Intent to Action), its nudges and findings.
Don’t get stuck in the SAY-DO GAP!
The Psychology of Vaccination - How to ensure that as many people as possible take vaccinations? The Remarkable People Podcast by Guy Kawasaki brings together nine experts from different fields including psychology, history and decision sciences to answer the question, and battle the covid-19 virus. (Listen here)
The Counterintuitive persuasion of the catalyst - This Behavioral Grooves episode shows us different approaches for persuasion which we can use in our life. Jonah Berger explains this with examples ranging from Tide pods to social distancing at the time of the pandemic. (Listen here)
What can we learn from Humour - What is humour? Why do some people find puns funny and others do not? These are the questions that this episode of The Work Brain attempts to answer exploring different experiences, examples, and theories. It also includes snippets of an interview from a surprise guest. (Listen here)
Explore. Inform. Nudge. Benefit.
Brought to you by India Behavioural Economics Network
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Editors: Divya Purohit, Simran Odrani, Junofy Anto Rozarina