Would you rather improve your IQ or EQ(Emotional Quotient)?
Before you are lured by the thoughts of a genius self, reading this article from Money on the mind will help you to choose better. Certainly, reasoning ability and comfort with numbers are helpful to answer questions in a world that thrives on data, but emotions are integral in our decision-making process. To give you a metaphorical example - Behavioural Economics (EQ) embraces what Economics (IQ) ignores.
Can we predict impending break-ups?
Yes, we can for real! Seraj, Blackburn, and Pennebaker (2021) examine breakups and their cognitive and social effects using natural language data. The analysis of language markers; subtle shifts in pronouns, articles, and other almost-invisible words can detect impending relationship breakups up to 3 months before they occur.
How much does being attractive matter?
We all know the virtuous and classic answers to this - “It is inner beauty that matters” or “Beauty is in the eye of the beholder”, but what does the data say? With fun examples and explanations, this article from Pop Neuro enlightens us about the psychology of attraction and how branding and advertising make extensive use of integrating the misattribution of arousal and the Halo effect to gain our attention.
Recommended Podcast Duo - Broadening Behavioral Science (ft. Neela Saldanha) & The Great Mismatched Expectations
Behavioral Science is like a box of magic tricks, low-cost intervention will lead to high impact. Is this true, though? Listen to Broadening Behavioral Science (ft. Neela Saldanha) by Questioning Behavior and The Great Mismatched Expectations by The Growing Pains to learn about applied behavioural science, problems in WEIRD and non-WEIRD countries, structural problems vs. behavioural problems, and hear practitioners give you a rundown of reality.
Mastering Indistraction - Are you trapped in mindless scrolling as minutes become hours? The Knowledge Project’s Nir Eyal: Mastering Indistraction can help you understand and overcome such instant gratification tasks. Learn about regaining control of our attention from technology, getting more done in less time, and mastering ‘indistraction’.
An elaborate description with depictions of behaviour change framework, behavioural strategy search engine, and a brief introduction to seventeen other useful models.
Time for a big revelation… Are you ready for this?
This Valentine Erasmus University Rotterdam announced the opening of the Erasmus Love Lab, a unique interdisciplinary research lab aiming to investigate intimate relationships, love, and sexuality in a “homely and safe environment”. Researchers here are affiliated with the Erasmus School of Social and Behavioural Sciences. Certainly, a wonderful valentine's gift all behavioural scientists would appreciate!
The Psychology of Dating - Dating advice that's backed by science! From compliments, use of dating apps, babies to anchoring and adjustment effects; all of these subtleties of dating with reference to research, can be discovered in this episode by What are they thinking? (Listen Here)
Explore. Inform. Nudge. Benefit.
Brought to you by India Behavioural Economics Network
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Editors: Divya Purohit, Simran Odrani, Junofy Anto Rozarina