We are now launching Beyond Nudge Labs!!
Beyond Nudge Labs provide an excellent infrastructure for researchers from across the globe to conduct surveys and experimental research. We have a large and diverse group of participants from India who are available to take part in various online and offline studies. We take pride in ensuring global ethical standards and fair compensation for the participants.
Want to conduct an experiment or survey? Write to us at info@iben.co.in
I think it would be rude to start without a proper introduction. Therefore, we present to you "What Is Behavioural Design?" by Astrid Groenewegen from SUE | Behavioural Design. Good design can do wonders! From influencing to behaviour change, from sales to fitness; behavioural design has a vast scope.
For example -
“Rare are the Apps that genuinely attempt to do good to users and thus positively impact society at large”, says Sharath Pandeshwar in Behavioural Design Case Study: Headspace. The author explains the case of Headspace, a wellness app that draws insights from human psychology to enhance its effectiveness in the habit formation of its users via features like ‘My Stats‘, ‘Surprise Rewards‘, ‘The Buddy Board‘ and so much more.
Design (ft. Amy Bucher) - In this episode of Questioning Behavior, discussion surrounds Behavior Design, the role of Self Determination theory in behavior design, academia vs industry, differences and similarities in designing for health and finance behaviors, ethics, research intents, and much more (Listen here).
Daniel Kahneman and Yuval Noah Harari in 'Global Trends Shaping Humankind' - Part of the 2021 Nexus Online Summit, a fascinating discussion ranging from Daniel's new book "Noise: A Flaw in Judgement", how bias has dominated the field of study compared to noise, to how human nature is not changing with the accelerated pace of technological growth, AI, algorithms, the biggest challenge of the 21st century and so much more (See here)
Daniel Kahneman: A remarkable life, fast and slow - Listen to one of the most influential psychologists of all time sharing his knowledge, his journey, his legacy, and his advice to young psychologists, in this incredible episode of The Psychology Podcast by Dr. Scott Barry Kaufman (Listen here)
A Decade of ‘Nudge’: In conversation with the pioneers - In this episode of Inside the Nudge Unit, Prof David Halpern sits down with Prof Richard Thaler, Prof Cass Sunstein, and Dr. Maya Shanker discussing "Nudge", how has it evolved in the last 10 years, its limitations, its policy application in the US, the UK on various issues, sludge and so much more (Listen here).
Comparing the persuasion strategies for vaccines and for votes.
“India is in the midst of two significant persuasion exercises.” In this article from the mint, Biju Dominic compares the persuasion strategies of political parties for votes in the ongoing state elections of 5 Indian states and the country’s health authorities convincing people to get vaccinated in order to control the second wave of covid-19.
Do we have too many biases?
With over 180+ biases which at times have overlapping meaning, the author in this article from Money on the Mind explains that despite being “addressed as effects, fallacies etc., but they (180+ concepts) remain to be biases.” She also explains how the publishing system may be responsible for the long list that we currently have.
Experiencing frictions? Whom to blame - Sludge or Transaction costs?
Both Sludge and Transaction costs create frictions that drive people away from their optimum choice. So far, Nudge’s (so-called) evil cousin Sludge has been discussed without explicit referral to transaction costs. Shahab and Lades (2021) compare the two and discuss how the literature on sludge can benefit from incorporating elements from transaction-cost research. To know more -
Angela Duckworth: Grit and Human Behavior - In this episode of The Knowledge Project podcast, Angela Duckworth discusses mindsets that can help us be successful in life, how circumstances shape personality, perennial learners, how to take feedback, actively listen, and learn from it as a skill. (Listen here)
Lessons about the Brain with Lisa Feldman Barrett- In this episode of The Behavioral Design Podcast, Lisa Feldman Barrett addresses the points on how the brain is not for thinking and what it's actually for, how predictions by our brain become reality, and why most people are wrong in how to think about emotions.. (Listen here)
Explore. Inform. Nudge. Benefit.
Brought to you by India Behavioural Economics Network
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Editors: Divya Purohit, Simran Odrani, Junofy Anto Rozarina