Are you a founder who wants to grow your company using Behavioural Science? Let the experts train you!
Starting on 25th November 2021, this two days session would provide entrepreneurs with the opportunity to interact and train with global experts in the field to incorporate behavioural insights in their operations. The list of speakers for this event will be updated soon. Participation is subject to selection. Limited Seats. Apply before 10 November 2021.
It is important to know the development of modern decision making to understand the roots of Behavioural Science. In From “Economic Man” to Behavioural Economics, the author Justin Fox describes the three schools of thought of Decision-Making, their pioneers and prominent research to date. He concludes with the strengths, weaknesses and when to use each of these schools’ proposed philosophies to make better decisions.
But Behavioural Science is certainly not limited to individual decision making. In The Rise of Behavioural Science Jobs, Nathan Maddix and Hannah Potts discuss the popularity of behavioural science, useful companies and resources, considerations for the next steps, and what to expect going forward. Considering a career in BeSci? We might have something helpful. In How to Hire a Behavioral Scientist by Erik Johnson, the author enlightens us on “What, exactly, makes someone a qualified behavioural researcher? What technical skills should an in-house behavioural scientist have?“. The article answers these questions by explaining the 5 broad categories of skill sets that are valuable for a behavioural scientist. Finally, to give you a taste of how Behavioural Scientists put BeSci to work, Preeti Kotamarthi in From Theory to Frameworks: Putting Behavioral Science to Work illustrates a framework and describes how to go about creating it.
How to start a career in Behavioural Science - This episode of 42courses podcast featuring Pete Judodihardjo discusses what a Behavioural Scientist in Ogilvy Change gets up to every day, advice on how to get into the industry, what it takes to be an influencer in the field of behavioural science, and much more. (Listen here)
Applying behavioural science to increase student access, persistence and success - How to use behavioural science insights in the field of education? How can human-centred designs and other insights improve the education system? How can behavioural science help students’ achieve their goals? To know more about these questions and to listen to an amazing introduction to behavioural science in education, listen to this episode of The Pathstream Podcast featuring Cassie Taylor (Listen here).
Johns Hopkins Center for Communication Programs Launches Comprehensive Global COVID Behavior Dashboard - A new dashboard launched on 13th September 2021, by the Johns Hopkins Center for Communication Programs (CCP) unpacks the survey findings and helps explain why and how experts can work to increase vaccine acceptance rates. They aim to gather knowledge about attitudes and behaviours around vaccines, masking, and other mitigation measures from respondents in more than 100 countries!
He’s a 10 outta 10, so is she, and you are too…With an elaborate and comprehensive description of what humans consider attractiveness, why does it matter, why is it ranked and how do biases come into the picture, this enlightening article by Zoé Vanhersecke explains all that is relevant to consider when thinking about attractiveness.
What Anti-Asian Discrimination Teaches Us About RacismIn this article, Sapna Cheryan and Linda Zou analyse the racism and prejudice that Asian-Americans face. They note that people of colour are susceptible to different forms of racism based on perceptions of low status and cultural foreignness. The authors cite different research studies to assess racism, why it may sometimes be hard to see, and how to combat it.
Improving people’s risk perception of coronavirusTwo years since the covid-19 outbreak, people are now too bored to fear the airborne virus! In this article, the authors discuss how people perceive coronavirus risk, heuristics that influence our risk perception, and ways to improve its accuracy. They test the hypothesis that “If people understand how coronavirus spreads, the risk to themselves and effective mitigation strategies, they’ll make better judgments“.
We broke the planet. Now what? - In different areas of the world, the impact of climate change is being felt in the present and it's not a distant, future phenomenon. It is an inescapable reality that we face. Should we refer to it as “greatest existential problem” or “greatest catastrophe”? Do we need to “reframe the way we think about life on a changing planet”? To know more about the immediate observed impact of climate change i.e. rising sea levels, listen to this episode of Hidden Brain. (Listen here)
The new science of resilience - What is trauma? How can we deal with it? In the year 2020, the world faced a global tragedy that changed life as we knew it. How can we deal with this recent global tragedy and other personal traumatic events that take place in our lives? To know more about resilience paradox, resilience blindspot, listen to this episode of The Psychology Podcast featuring George Bonanno. (Listen here)
Nudging in the developing world - How do behavioural science and design intersect? Can it be used to address social problems? If yes, how? How can this work in non-WEIRD countries? To know more about the WEIRD and non-WEIRD problems, listen to this episode of Questioning Behaviour featuring Saransh Sharma. (Listen here).
Explore. Inform. Nudge. Benefit.
Brought to you by India Behavioural Economics Network
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Editors: Divya Purohit, Simran Odrani, Junofy Anto Rozarina