Behavioural Science makes everything better because it focuses on homo sapiens instead of homo economicus. To be held on 17th December 2021, in this webinar, you would learn how to apply the principles and ideas from Behavioural Science to UI/UX design. The list of speakers for this event will be updated soon. Sign up for a happy user experience!
Business is not easy. It involves managing time, finance, people and a vast range of other resources. But like with everything else, Behavioural Science can come to your aid. In Drive Work Performance with Behavioural Science, the author explains the A to Z of using behavioural science to increase productivity at the workplace. It elaborates the concept of behavioural change, behavioural triggers and their consequences at work, along with an evidence-based model of work performance. Behavioural Science can also help with a lot of other organizational woes. For example - In Why Most Organizational Change Programs Fail, Melina Moleskis explains the behavioural barriers to organizational change and the ways to overcome them. In The Psychology Of Workplace Burnout (And How To Prevent It), Shane Snow explains the causes, impact and cure to employee burnout. But what happens when people start returning to the office? In Don’t Let Returning to the Office Burn Out Your Team, Rahaf Harfoush explains five strategies that can help employees make a smooth transition from WFH to office, without causing them burnout. Building an incentive framework & toolkit for knowledge sharing and reuse illustrates the case study of the World Bank wherein The Decision Lab used behavioural insights and tools to build a knowledge-sharing incentive framework, based on evidence about what motivates people to behave the way they do.
How to successfully pitch your business using Behavioural Economics - How to pitch your business to media using behavioural economics concepts such as social proof, authority bias, familiarity bias, and on availability bias. Availability bias can be extremely useful for this, as businesses can take advantage of it by observing current trends and finding a way to offer a fresh perspective on a topic that is related to their business. To know more about this and much more on how to pitch your business listen to this episode of The Brainy Business Podcast (Listen here)
A cognitive science and user experience tool named keep simple was made by Wolf Alexanyan. It is a free tool and is divided into two parts. First, there is a UX core. This includes 105 examples of cognitive biases used in software development and the importance of behavioural science in digital products.
The second part of the tool is a UX Core Guide which allows the users to look into the most evident problems encountered in product and product management from the lens of behavioural science.
For a guide to start with keepsimple, click here. It is a gold mine !!
Other People Don’t Think You’re a Mess
Do you find yourself pondering over how others perceive you? Don’t worry! We often overestimate how harshly others might be judging us. In this article, Anna Bruk explains various results from pioneering studies of vulnerability and suggests that self-compassion is crucial to building a more balanced, healthy perspective of self. This, in turn, can help us with a healthy display of vulnerability, revealing one’s imperfections or confessing love first!
Choose Your Memes Carefully. They Might Change Your Mood.
A long day at work? Information overload due to long study hours? No matter the reason for your burnout, a hilarious meme can make you laugh out loud. As is often observed, we scroll through social media finding, reacting to and sharing memes. In this article, Rebecca Ruiz discusses the research and findings related to the power memes have over people.
The role of emotions in rational decision making - Integrating the body and the brain
We like to think of ourselves as rational beings, but to no one’s surprise, we are not as rational as we would like ourselves to be. Our decisions are driven and often triggered by our emotions. In this article, the author explains the Iowa Gambling Task (IGT) and the Somatic Marker Hypothesis as well as the value system in the brain, which are at play while we make decisions.
Decarbonising our food, transport and energy - How can we achieve net zero emissions by 2050? The areas that the world would need to focus on will be the way we produce and eat food, the way we travel and the way we power our homes. It impacts the very core of human modern existence, so what solutions does behavioural science have that can help bring about this change? To know more about this, listen to this episode of Inside the Nudge Unit. (Listen here)
Conspiracy theories, The delusion of Nations - Can delusional thinking ever be useful or is it just always harmful? What is the tipping point when delusions become harmful to others? What is Illusion Of Explanatory Depth and how does it help us talk to our loved ones who believe in conspiracy theories? To know more about delusions, conspiracy theories listen to this episode of The Behavioural Grooves podcast featuring Shankar Vedantam. (Listen here). Also, if you are interested in learning more about conspiracy theories, The Behavioural Grooves podcast has run a series of episodes on these, which you can marathon.
Removing bias from machine- Machine learning can enhance decision making. However, it does come with human biases and discrimination at some level. Listen to this episode of Brave New World featuring Solon Barocas to understand how can this happen and the challenges in solving this problem. (Listen here).
Explore. Inform. Nudge. Benefit.
Brought to you by India Behavioural Economics NetworkÂ
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Editors: Divya Purohit, Simran Odrani, Junofy Anto Rozarina