What is the first thought that comes to your mind when we say “Gamification“? The process of “gamifying” something, right? Well, Bingo! In A Behavioral Engagement Path: Combining Nudge and Gamification, the author describes Gamification as an application of game mechanics to solve real-life problems in non-game situations. Gamified features transform the user journey into a long-lasting adventure. They change the nature of the relationship from a boring task into a playful or meaningful one. This article beautifully illustrates the integration of Behavioural Science and Gamification, and the four key steps of this behavioural engagement path.
Next up, in Game, Set, Match: Getting Gamification Right, the author comprehensively explains it all - what gamification is, going from games to gamification, how we can do gamification right and much more! Want to play a game instead? We have something fun in store for you in our “In the spotlight“ section.
How does Duolingo get us to learn a language? - How does Duolingo use gamification to get people to learn a new language? This episode of The Science of Change featuring Cem Kansu focuses on the gamification of Duolingo, how they keep users motivated, intrinsic vs extrinsic incentives, how to measure progress and much more (Listen Here).
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Can mass media reduce violent conflict?
Humans tend towards violence, even more so if triggered. “Mass media and propaganda have often been used as a tool to generate hatred and perpetuate conflict”. In this article, the authors state the better, alternative use of mass media as a tool for maintaining and rebuilding peace. They discuss three key takeaways from their report “Mass Media, Behaviour Change & Peacebuilding”.
Behaviour change as social change
In this article, the author answers how behavioural science can set an agenda for enacting wider social change by discussing the role of reference points, collective memory and tipping points. The author concludes that to be able to achieve the wider social change, we cannot underplay the “linkages between the contexts in which we live and our individual behaviours”.
5 Ways Peloton Keeps Users Moving(Even When They Don’t Want To)
Building habits is a tough row to hoe. In the fitness world, the authors report that one company has been more successful in supporting users in creating fitness habits than others: Peloton. In this article, the authors discuss the top five ways Peloton empowers and fuels behaviour change that we can apply to our own lives.
Influence is your superpower - Why is it so hard for people to say and hear “No”? What is the power of saying “No”? What is an invisible gorilla? What would it take to become someone that people want to say yes to? To know answers to these questions listen to this episode of The Brainy Business Podcast featuring Zoë Chance (Listen here).
You don’t need a mentor, you need a buddy - When you are struggling to achieve your goals, do you ever wish to speak to a famous mentor? What is a fundamental attribution error? How does the accountability buddy system work and how to effectively pick one? To know the answers to these questions, listen to this episode of Nir&Far (Listen here).
Why finding pleasure in life is a painful journey - Why do we listen to sad music, like spicy food? What is it about these painful experiences that we find pleasurable? Do we need suffering to live a fulfilling life? Can suffering be motivating? To know answers to these questions, listen to this episode of The Behavioural Grooves featuring Paul Bloom (Listen here).
Explore. Inform. Nudge. Benefit.
Brought to you by India Behavioural Economics Network