The Learning Roadmap
“Knowledge is intangible and doesn’t seek a definite way to reach out to the ones who are curious to know more”.
The Learning Roadmap is an initiative from IBEN which aims to foster discussion and learning about the growing field of behavioural science. No matter whether you are a beginner or an expert, we have something in store for you. Keep tuning in as we update our library to give you access to a plethora of resources.
”We are living on this planet as if we have another one to go to” - Terri Swearingen
Annually 22nd April is celebrated as the World Earth Day; aimed at raising awareness about not only respecting and protecting our planet but also moving towards more sustainable way of living. In light of this, we at IBEN felt that it would rather be a great time to look at how behavioural sciences are being incorporated to deal with one of the most major problem that our current generation is facing; Climate Change.
In Five ways behavioural science can transform climate change act, the author gives examples of the most prominent applications of behavioural sciences in multiple fields and how these can be modelled to nudge individuals and organisations to make sustained behavioural changes.
The most common approach to convince people towards making more sustainable choices has been to highlight the catastrophic consequences of the status quo. However, although many people identify with the severity of climate change, only few are prodded to fly less or recycle more, even market incentives such as tax credits for investments or bans and fines have spotty record. In Nudging us away from Climate Change, the author speaks about the psychological challenges which prevent us from taking this threat as seriously as it is needed.
Prevalence of “present bias”, makes it difficult for us prioritize our future concerns over our present needs. Thus, making it especially hard to convince individuals to make dramatic lifestyle changes. Read on this article titled - Fight Climate Change with Behaviour Change to know more about the most common strategy of Doom and Gloom used by companies and organisations and why they might not work effectively. In Is Behavioural Science the secret ingredient for Effective Climate Action?, the author describes the rare reset opportunity the pandemic has provided us and how it can be leveraged to create sustained changes at the grass root level. There is a need to shift our attention from changing the behaviour of an individual to how the environment impacts the behaviour of individuals and how increasing interdependence and interconnectedness in communities can be utilised.
(I Can't Get No) Satisfaction
Can we ever be truly satisfied? Perhaps a million dollar question. Read on as the author discusses why we often do not feel as satisfied as we thought we would after we accomplish a milestone. Discussing concept such as “Hedonic Spot” and “Happiness Rollercoasters”, the author brings to table why feelings of satisfaction are often short lived and what can be done to be more satisfied in life.
The Five Vital Signs of a Scalable Idea and How to Avoid a Voltage Drop
Everyone knows that the key to success for any great idea to grow exponentially is flawless execution. Read on this article to explore the idea of “Voltage Drop”, the situation when seemingly perfect ideas end up going to trash as it starts expanding. The author talks about numerous ways that can be utilised to ensure that brilliant ideas are effectively implemented without major loss of time, money and resources.
Why Consumers’ Initial Aversion to your New Product can be a good sign
The following article strives to explores a customer's inceptive disinclination towards an innovatively designed product. It also demonstrates with the help of a case study on Apple AirPods that why this initial disinterest and aversion is a good omen for the product. Finally, the author makes a case for innovative designs even if the initial response is negative as these products become cognitively demanding which generates greater user engagement and diminishes the boredom factor.
Creating People-Centered behavioural public policy
Public Policy is perhaps one of the fields which has seen an exponential growth in use of behavioural insights. However, is there a need to change the way these insights are used? Which is more reliable; raw data or insights from frontline workers? Listen to this podcast by The Decision Lab to explore what had initially propelled governments and organisations around the world to adopt insights from behavioural sciences and how this outlook needs to be modified.
The Psychological Benefits of Using a Process to Achieve an Outcome
One must agree that there is something quite calming about routines. Not only do they improve efficiency but the use of processes and checklists helps us get more things done in a short while. Have you ever wondered about the efficacy of use of checklists and processes? How are they beneficial for us in terms of goal setting? And lastly when to use processes? Listen to this episode of Behavioural Grooves to explore these themes.
Explore. Inform. Nudge. Benefit.
Brought to you by India Behavioural Economics Network
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Editors: Nehal Kaul, Junofy Anto Rozarina