How do we make learning more fun?
June 2024
The Ed-Tech boom has been well documented by many researchers and publications. This month’s blog by Anushka Oza and Junofy Rozarina delves into various challenges faced by the industry including low course completion rates, and acquiring and onboarding new students to platforms. It goes on to suggest behaviourally informed solutions that can help mitigate these challenges.
These are summaries of some solutions mentioned in the article-
Increasing Course Completion Rate: To boost course completion rates, set learning goals, provide positive reinforcement, foster competition, and offer rewards at milestones. Using study plans and visual progress trackers can increase completion by up to 29%.
Encouraging Consistent Learning Engagement: To maintain engagement, use gamification (points, badges, leaderboards), storytelling, and interactive elements (quizzes, group discussions, live sessions). Daily interactive activities help sustain motivation and consistent learning.
Reducing Cognitive Load: To prevent cognitive overload, structure courses with manageable chunks, regular breaks, and spaced repetition. Use real-life examples, forums, practical activities, and ensure an intuitive, clean UI/UX design to enhance engagement and retention.
Build a Community: To build a community in online learning, include collaborative projects, group forums, and live sessions. Create buddy systems for peer learning and encourage daily interactions. This fosters engagement and makes learning more enjoyable and effective.
Instructor-Learner Relationship: To build strong instructor-student relationships, integrate personalized support and feedback, and offer live interaction sessions. This motivates students and increases course satisfaction, setting your platform apart from others.
Increasing Student Acquisition: To increase student acquisition, use behavioral science to tailor marketing strategies that resonate with potential learners. Highlight success stories and testimonials, leverage social proof, and simplify registration processes like one-click sign-ups. Personalize marketing content and improve UI design to attract and convert prospective students effectively.
Read Behavioural Science for EdTech Companies for more insights on this topic!
The winner of last month’s Behavioural Buzz Contest on ‘social proof’ was Shaurya Gupta. Here is the submission-
Shaurya’s photograph features Raju Nath, an Indian street food - kachori - vendor who was influenced by neighbouring vendors to start accepting payments via UPI (United Payments Interface that allows user to scan a QR to make payments) rather than his initial default, cash.
🌟 Exciting News! 🌟
We're thrilled to continue our Behavioural Buzz Contest into July with another inspiring theme designed to explore the depths of behavioural science through creativity!
Theme for July: Gamification in EdTech
📸 Submit a photo or artwork that illustrates the concept of gamification on any EdTech platform by the 20th of July. The most compelling entry will win our monthly prize and be featured across our platforms!
Submission Guidelines:
Deadline: Submissions are due by the 20th of July.
Format: Ensure your photo is in a shareable format (e.g., JPEG, PNG).
How to Submit: Upload your submission on the Google Form given below along with your basic details
Rewards: The best submission will be featured in the next month's issue of our newsletter and will receive a special prize.
We can't wait to see how you bring behavioural science to life through your images!
📝 The Behavioral Scientists Working Toward a More Peaceful WorldIn the sixth annual behaviour science week organised by the United Nations Behaviour Science Group, a panel was convened to discuss the role of behaviour science in fostering peace and security. This article is provides a transcript for the same and thoughtfully identifies five key takeaways. Read on to find out more about this unique application of behaviour sciences.
📝 How Does that Look? The Allure of Virtual Try-onsOnline shopping experience is being revolutionised as virtual try-on technology improves to provide a seamless trial room experience from the comfort of home. This article delves into the psychological factors that make virtual try-ons technology desirable. From offering greater personalisation to expanding self perception, it is definitely going to change online shopping for the better.
🎧 A Subtle Revolution: Organisational MicrofeminismActs of microfeminism are subtle changes in verbal, private, or public behaviours with a function of women empowerment. This podcasts explores the world of these subtle changes, particularly in a work-context. While offering a lot of food for thought, the podcast highlight the various micro-aggressions that women in the workplace have to face.
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Brought to you with 💛 from India Behavioural Economics Network (Facebook | LinkedIn | Twitter) and Beyond Nudge Consulting (Instagram | LinkedIn | Twitter)
Editors: Junofy Anto Rozarina and Abhishek Chauhan