We’re sure you’ve noticed that dating apps work differently for different people. For some, matches or likes are scarce, while others enjoy more options than they can handle. In this month’s blog, we explore the common phenomena of choice scarcity and choice overload observed in dating app user journeys all around the globe.
Dating app companies have designed innovative solutions to deal with user dissatisfaction from choice overload and scarcity user journeys. Here are a few ways in which companies try to change user behaviours to lead them to better outcomes-
Profile Photo Testing: Dating apps test user profile pictures to showcase the most popular one, optimizing first impressions and enhancing profile attractiveness.
Profile Completion Prompts- Dating apps encourage users to fully build out their profiles by highlighting how detailed information can improve match potential. This not only enhances profile attractiveness but also aids in finding more compatible matches.
Enhancing Profile Depth: Dating app innovations now enable profiles to convey extensive personal details, from dating goals to lifestyle choices. Features like Spotify and Instagram integration further enrich profiles, allowing users to present a fuller picture of themselves.
Curated Matches: Dating apps reduce choice overload by offering users a curated selection of profiles, based on compatibility algorithms, from the broader pool, simplifying decision-making.
Explore Feature: Features that sorts profiles into interest-based collections, allowing for a more focused selection and easing the overwhelm of too many choices.
On 22nd February, team IBEN conducted a webinar, The Swipe Science: Decoding Behaviours in Dating App. The speakers included the CEO of Aisle, Able Joseph, Sanjay Godara, Product Manager at Truly Madly, and Junofy Anto Rozarina, the CEO of Beyond Nudges, a global Behaviour Science Consultancy.
Register your Interest for the event - Boosting Employee Engagement: Lessons from Behavioural Science on 28th March from 6:30-7:30 PM. The speaker lineup will include seasoned HR experts and behaviour science professionals.
📝 Psych Field Trip- Intermark Group
Intermark- A psychology driven marketing agency based in the U.S recently ran experiments testing the application of behaviour science principles like priming, social norms, conditioning to see their effectiveness in influencing consumer decisions. Check out how they conducted the experiments in real-life setting and the results they got in the link below.
📝 Understanding Your Feelings: A Study of Emotional Language
The world of emotions continues to be deeply personal yet remains universal as humans all over the globe, differing in language, customs and norms all feel emotions. This article relates an interesting study that identified four core emotional hubs that form the bedrock of describing all emotions one feels.
🎧 Connect Deeply: How to Communicate So People Feel Seen and Heard
This podcast is dedicated to the art of communication and this particular episode focuses on making others feel seen and heard through communication. It goes to explain causes communication breakdowns, how to foster empathy and the keys to better communicate.
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Brought to you with 💛 from India Behavioural Economics Network (Facebook | LinkedIn | Twitter) and Beyond Nudge Consulting (Instagram | LinkedIn | Twitter)
Editors: Junofy Anto Rozarina and Abhishek Chauhan